FULFILLMENT SERVICES -- Printers Getting Their Fill

Fulfillment and mailing services tend to go hand in hand, but also represent distinct services. Printers often start out offering one and then see a need or opportunity to add the other.

Those interested in more detailed information about the market for fulfillment services, specifically, should consider taking a look at the special section in the "2003-2004 NAPL State of the Industry Report" or the just published "NAPL Survey of Fulfillment Practices Report." The reports provide data such as the types of fulfillment services offered, average number of orders per week, amount of plant space devoted to the operation, and more. They also qualitatively explore the advantages and disadvantages of this diversification strategy.