FULFILLMENT SERVICES -- Printers Getting Their Fill

Interest Is Growing

While NAPL has taken steps to make its survey sample representative of the industry and not just its membership, the argument sometime is made that association members tend to be industry leaders. The findings of a broader industry survey conducted last year by the TrendWatch Graphic Arts research firm seems to give some credence to that notion. It found that only 24 percent of printers saw "broadening fulfillment, shipping and mailing services" as a business opportunity in the next 12 months. However, the firm also noted that percentage was up sharply compared to past surveys.