FULFILLMENT SERVICES -- Printers Getting Their Fill

The investment barrier to getting into fulfillment services is relatively low, even if it does take more than clearing out some space and throwing up a few shelves. This can make it tempting to adopt the "build it, and they will come" business model. Nevertheless, there is a learning curve and challenges to be overcome in building a successful fulfillment operation, so the first step should be to identify a volume of potential business that justifies the effort.