FULFILLMENT SERVICES -- Printers Getting Their Fill

Kennickell Print and Communications, in Savannah, GA, discovered outsourcing wasn't an option for a completely different reason when one of its clients expressed a need for fulfillment services. "There weren't any fulfillment houses in our local market," reports Al Kennickell, president.

The mid-size sheetfed printer formally got into the business about two years ago, but its fulfillment operation didn't become profitable until this year, Kennickell reports. "You need to find the right people to make the business a success," he says. "They need to be detail-oriented."