Fusion Cross Provides Tech Advantages for Direct Mail
BÖWE SYSTEC’s (Booth 841) inserting system, Fusion Cross, provides efficiencies to the transactional and direct mailing markets. The Single Machine Type Strategy (SMTS) provides technology enabling a potential replacement ratio of 4 to 1 legacy inserting systems.
Direct mailers have traditionally relied on large fleets of older, single-purpose inserters and a labor-intensive production model to survive in a highly competitive market. The potential to replace multiple systems with an SMTS that can process at up to 22,000 per hour, and change between formats in less than five minutes to meet tighter SLAs is now a reality.
Customers now demand mail piece tracking and full integrity. The automated tracking of operational performance, and the ability to forecast productivity based on multiple criteria such as operator, application, and shift data enable production management to keep their facilities at maximum efficiency.
“With Fusion Cross, Direct Mailers can now embark on a Single Machine Type Strategy (SMTS) and reap the benefits of lower costs and greater efficiency within their mail production facilities by reducing the quantity of systems required, and at the same time achieve greater flexibility and output,” says John Lombard, CEO BÖWE SYSTEC North America.
