G7 Qualification : The Art of Maintaining Color

Hanson notes that higher-end clients acknowledge the benefits offered by G7. That qualification logo also gives the buyer a bit of insurance in case a job goes sour.

“These buyers have to answer to management for their spends, and they’ve got a selection of Master Printers in their supply chain,” he says. “So, if something goes wrong, it will be easier to demonstrate that it was just an anomaly as opposed to picking a bad supplier.”