G7 Qualification : The Art of Maintaining Color

“I can think of a number of times in recent months where (G7 qualification) has been a factor, particularly in the business development environment,” notes Bill Tucker, executive vice president of sales for Cincinnati-based Berman Printing.

“It establishes a certain amount of credibility. We use our G7 logo prominently in our marketing materials, when we do sales presentations and on our Website. Frankly, I’m surprised at how many times it’s come up. Potential clients and existing customers who really don’t understand what it means have latched onto G7 as a way of finding quality printers.”