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Erik Cagle
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Where it has made a measurable difference, for Berman, is in expanding its customer base geographically. Those potential clients who aren’t aware of Berman’s local reputation for quality, consistent printing can rely upon the G7 designation to provide assurance.
One out-of-area print buyer visited the Printing Industries of Ohio and Northern Kentucky (PIANKO) Website to determine which printers had their desired printing capabilities, then cross-referenced those results against the IDEAlliance list to find out which companies were G7 qualified.
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Erik Cagle
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