G&C Direct Mail Marketing Grows Business Using Screen Truepress Jet520

In addition to address information for mailing, G&C utilizes a high level of personalization.

“We print communications that are entirely personalized,” Guzman said. “For example, it could be a series of letters from an organization based on lists of potential and existing donors. Personalized data might thank the recipient for his or her previous contribution of a certain amount and solicit a specific dollar figure for a subsequent donation. These kinds of jobs were made for high-speed inkjet.”