GATF Announces 2004 InterTech Award Winners
Confirm Service
United States Postal Service
The Postal Service's Confirm Service provides mailers with near real-time knowledge about where their incoming and outgoing mail is in the mailstream. Mailers use a special PLANET Code barcode on their mailpieces. When mail pieces with PLANET Codes are processed, electronic records are created that can be sent directly to the mailer or accessed online from a website. Mailers also have the option of "seeding" their mailings with PLANET-coded pieces (e.g., one per mail tray) rather than printing the codes on every piece. "This is a huge benefit for the direct marketing industry," commented one judge.
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