GATF Announces 2004 InterTech Award Winners
PersonalEffect
XMPie Inc.
This modular software suite makes it possible for direct marketers and corporate marketing professionals to efficiently create dynamic, variable documents for cross-media use. Output streams can be generated for print, email, the Web, and mobile devices. The software (uPlan, uCreate, uProduce) separates personalized document design into three independent, yet ultimately integrated, activities: design, logic, and data. This separation permits correcting or revising one element, (e.g., the database) without disturbing another (e.g., the design). As one judge put it, "It simplifies the entire process for anyone; I haven't seen anything that makes it as easy as this."
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