George Rice & Sons — Coating to Compete

The company attributes its longevity to understanding and embracing technology along with having craftspeople and managers who produce, oversee and maintain consistent quality—year after year.

One key component has been to embrace new technology. By adopting a LithoCoat system from Harris & Bruno, for example, the company has been able to deliver the coating techniques that its high-end customers want—UV, mattes and spot coats—while eliminating common problems like uneven coatings, orange peel and striations. The new technology has given the company increased functionality and better coating quality, while allowing it to do work-and-turn much more quickly, improving productivity.