George Rice & Sons — Coating to Compete

George Rice & Sons had been looking for a way to provide higher quality coating options to customers. "There's a growing demand from customers for aqueous coatings," says Bob Zimmon, vice president of manufacturing. "They like the visual effects, the increased durability and the tactile results." So when the competition suddenly started producing UV coatings that were "crisp, sharp and smooth," according to Zimmon, "We had no choice but to match it."