Get Inspired! Answer the Bat Call - Printing Impressions

By Denise M. Gustavson

For the theatrical release of The Lego Batman Movie, Warner Bros France used the creativity of agency BLUE499 and JCDecaux to create a unique live experience at three Parisian bus shelters. JCDecaux Live, in collaboration with BLUE449, imagined and created an original and entertaining event device: integrating a grapple in three bus shelters to play and win Lego Batman keychains.

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Denise M. Gustavson Author's page

Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.