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Starting February 1st, passers-by can play and try to win Lego Batman keychains in the middle of thousands of Lego bricks at three bus shelters in Paris — at 128 rue de Rennes, 38 avenue de l'Opéra and 3 Place de la Bastille. The teams of JCDecaux Live integrated the claw grabber machine into the bus shelter. With the push of a button, passers-by can move the grapple from left to right to aim, then ower it to try to grab one of the keychains.
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Denise M. Gustavson
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Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.
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