Getting into the Minds and Hands of Millennials
Did you know that 64% of Millennials would rather look at direct mail than email? Yes, it’s true!
As marketers, we’re trained to think about how we can best communicate with people and best reach our target audience.
It’s no secret that we’re in the midst of a digital age. Consumers on average own 7.2 devices per household, and use three or more on a daily basis. You’ve likely heard the stereotype, “Millennials are digital natives, glued to their smartphones, and the only way for marketers to reach them is through social media.”
Although it is true that Millennials have grown up with a focus on technology, it is not true that the only way to catch their attention is through online channels. Thanks to a recent USPS study on the behavior of Millennials, we can now put that myth to rest.
What does the data show?
