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As the printer, you install PDF Transit on your Web server. The exact pricing method is yet to be decided by Adobe, but it should be announced soon. However, in talking with Robin and Rebecca, it's Adobe's desire to price it fairly so that everyone can get into the act—especially small print shops.
Once you have PDF Transit, you customize it to your specifications. You can give it your company name, say "Jones Printery," and set the distiller options the way you want them so that a PDF is produced, which is tailored to your workflow. You can also create a job ticket with any info that you need to effectively process and invoice the job.
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