Gift Cards: A Booming Niche in the Marketplace

“Even commercial printers not interested in producing and personalizing the cards can find major sales opportunities in printing the hanging holders on which most gift cards are displayed, along with other point-of-purchase displays and card packaging,” Peters adds.

All of this is not to say that entering into this business is a simple matter. In fact, its complexities and “zero” margin for error may be more daunting entry barriers than capital investment. “There’s a lot more to gift cards than just printing,” says Jake Jacobs, Vice President at Arthur Blank Company in Boston, a leading supplier of card production and encoding systems and one of America’s largest producers of gift cards.