GLOBAL COMPETITION — DANGER LURKS OFFSHORE

Unknown Competitors

Experts agree a company like Worzalla is not alone in its experience with competition from foreign printers. And, many times, the U.S. firm may not even be aware the competition exists.

“For many companies, it’s not on their radar screen,” observes Dr. Joe Webb, a partner at PrintForecast.com, Harrisville, RI. “It’s often hard for them to know which jobs they’re not being asked to bid on—such as those that are part of marketing campaigns with non-print media elements—or to know what competitor wins a bid in the normal course of business. Offshore competition certainly adds to that confusion.”