GLOBAL COMPETITION — DANGER LURKS OFFSHORE

Dr. Webb also believes that most domestic printers are not only unprepared to deal with offshore competition, but the entire concept that they can, or should, globalize their businesses is a foreign concept all together. He says many firms don’t know how or where to begin.

“Communications and physical logistics are so good today that geographic proximity is less important than ever,” Dr. Webb explains. “Being close to your customer was never really about geography, anyway. It was about having a shared understanding of goals and objectives, as well as getting things done in the most cost-effective manner today and in the future.”