Global Printing: Creating the Right Mix
Surviving Tough Times
But the company already had something going for it, and that was momentum. According to Kowal, there was already a lot of drive behind the business and the way it was growing right up to the recession.
"Like most companies during that time, there was some cost- cutting...there's no question about that. We were like everyone else in that regard," he emphasizes. "But, we attribute our growth to our strategy-led business model that continues to attract plenty of organic growth. Our Global Thinking unit has helped us expand and deepen our customer relationships. We have also been able to map our approach on to acquisition targets, as well as to attract new recruits with great relationships of their own."
- Companies:
- Eastman Kodak
- Heidelberg
- Hewlett-Packard
Julie Greenbaum is a contributor to Printing Impressions.