Global Printing: Creating the Right Mix

According to Dreo, the creation of the Global Thinking brand could not have happened at a better time because, at that point, the Internet was already starting to impact the demand for print. "We were hurting for a while, like many other printing companies during the recession. But, when you hurt you also tend to become more creative," he explains. "We knew that printing was really just one leg of the communications process, so it has become just one component within the many services that we offer."