Global Printing: Creating the Right Mix

As the printing industry sailed into the rough waters of the recession, the Global Printing executives held on to their wits and braced themselves for the unknown. "As a company, we saw our clients' needs changing, so we had adjusted our business model," notes Budington.

"We knew that, in order to grow, we would have to put all of our resources into the Global Thinking model. We had the product offerings in place that our customers needed to help them start developing comprehensive marketing/publishing plans."