GlobalSoft Bolsters Its Marketing Offerings with Two HP Indigo 7600 Digital Presses

PALO ALTO, CA—August 28, 2012—HP announced that GlobalSoft Digital Solutions, a leading international digital marketing, print and distribution company, has installed two HP Indigo 7600 digital presses, enabling the company to better serve the growing Web services and photo specialty markets.

The new presses add to the company’s existing HP digital portfolio, which already included two HP Indigo 7500s, two HP Indigo 5000s and seven HP large-format inkjet printers.

“Our customers are under immense pressure to anticipate market volatility, maintain brand standards, address regulatory mandates, grow their businesses and reduce costs,” said Christopher Petro, president and CEO, GlobalSoft Digital Solutions. ”Adding two new HP Indigo 7600s to our existing suite of HP digital solutions enables our production teams to meet increasing demands for fast turnarounds without compromising quality.”

Since its founding in 1999, the Mahwah, NJ-based company has served the communications needs of clients in pharmaceutical, financial services, automotive and manufacturing industries. This includes Web-to-print services to help its U.S.-based customers better support global sales teams with marketing materials tailored to regional markets. In 2007, the company recognized the growth opportunity within the photo specialty market, which now comprises approximately 45 percent of its business.

To take full advantage of growing market opportunities in Web services and photo specialty, GlobalSoft selected the HP Indigo 7600 digital press. A key factor was its versatility, which will help the company continue to adapt to changing customer and market demands in these key segments. Italso takes advantage of variable data printing to provide clients with quality marketing materials in 18 languages in 26 countries.

About GlobalSoft
GlobalSoft Digital Solutions provides communication solutions with a client-focused approach and the use of advanced digital technology. The privately held company delivers digital printing, distribution, and marketing services to a range of corporations in retail, photo specialty, finance, automotive, manufacturing, and pharmaceutics. The company and its marketing division (GS Innovations) are headquartered in Mahwah, NJ, with an international production facility (GSI) in Lyon, France.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems.

Source: HP.