Globe Photos Teams up with National Retailer for Same-Day Printing
Globe Photos, Inc., a content and technology leader in licensed sports photographic prints and iconic pop culture imagery, has partnered with a major U.S. retailer with more than 7,000 locations to deliver a personalized, immersive, print-on-demand experience for sports and pop culture fans nationwide.
Consumers will be able to order in-store or online from a full catalog of licensed products, including photos, canvas prints and other substrates in a range of sizes, formats and price points — many available for pickup the same day.
Using Globe Photo’s proprietary cloud-based technology, consumers can order photos of their favorite sports teams or players as provided by its Photo File division. Or they can create custom and personalized images for instant in store printing, including the ability to embed a name, selfie or image of a friend or child right into the photo.
Fans can conveniently draw from Photo File’s vast library of officially licensed sports photography, pop culture imagery and unique photo memorabilia covering thousands of sporting and cultural events. Professional and collegiate sports photography options include an unmatched selection of official images of players from every league, including the NFL, MLB, NBA, NHL and NCAA.
Globe’s exclusive pop culture photo collection includes millions of images from around the world, including iconic personalities and unforgettable moments from the worlds of entertainment, sports, history and politics over the past century to present day.
Customers can take advantage of multiple creation, print and delivery options:
- Search a privately labelled online storefront, order and then have the photos printed in-store for same day pick up.
- Custom framed prints or canvas products in a range of sizes and formats can be ordered in-store or online, and then shipped to store for pick up or drop shipped to any destination within days by the company’s global print partners.
- Personalized prints can be instantly shared via email or social media, creating intuitive and convenient follow-on purchase opportunities.
“Our unique photo product creation and ordering system delivers an interactive and emotional experience for fans worldwide,” said Globe Photos president and CEO, Stuart Scheinman. “For retailers, our real-time, print-on-demand system offers new and enhanced revenue streams, and a new way to drive in-store traffic."
“Moreover, it creates a more even playing field with online competitors by offering something those competitors can’t in terms of our vast library of constantly updated sports and pop culture imagery, as well as ‘hot market’ products delivered to the customer via in-store printing and same day pickup.”
Globe’s state-of-the art print-on-demand technology also eliminates costly management and obsolescence of store inventories. By tying into currently in-place photo center systems, it requires virtually no capex to deploy, and offsets traditional shopping seasonality with major sport seasons throughout the year creating new gifting opportunities.
The pilot program is planned for limited release this holiday season, followed by a full rollout to participating locations nationwide. Globe is also working with a number of other potential retail, entertainment and sports venue partners for similar deployments.
Earlier this year, Globe announced a new partnership with JONDO Global, a leading international manufacturer of on-demand canvas prints, to support the roll out of this program. Globe will be able to leverage JONDO’s 12 regional digital print factories located across six countries around the world. JONDO has increased the company’s production and order fulfilment capacity from 500 finished pieces per day to more than 40,000.
Globe is looking to take advantage of major trends emerging in the global personalized gift market, which is growing at a 9% CAGR and expected to reach $31.6 billion by 2021, with this intersecting with the global sports merchandise market, growing at 7% CAGR and projected to reach $48.8 billion by 2024.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
