GLS Cos. Earns Spot Among Top 100 in PI 400 List of Leading Printing Companies

GLS’ entry was a self-promotional mailer created entirely in-house to showcase the capabilities of printing B2-sized sheets with the company’s new HP Indigo 10000 press. As only the third press installed in the United States, GLS developed a promotional campaign in advance of its arrival. The campaign included a digital variable comic book story, which was written by Pam Griffith and illustrated by Steve Barry from their in-house agency, NEXT Precision Marketing. Utilizing augmented reality, 22 different placements of variable data and a unique folded construction, the piece was an engaging representation of advanced printing technologies.