Here's a low budget wonder-format for you, and a creative way to modify a classic tri-fold into an engaging self mailer.
From our friends at GLS Precision Marketing in Brooklyn Park, Minn., this mailer for client GPA pushes the boundaries of digital print with glow-in-the-dark accents and a clever perfed peek-a-boo panel that hides a tipped-on product sample of a silver film specialty substrate. It's a can't-miss episode!
How was the Glued Tri-Fold with Perfed Peek-a-Boo Panel produced?
Folding Style: Glued Tri-Fold
Design & Print Production: GLS Precision Marketing, Brooklyn Park, Minn.
Client: GPA
Paper: 100-lb Black Uncoated Cover, plus sample of Folex Silver Metallic Film
Size: 5.75x7˝ Folded; 17.325x9˝ Flat
Production: Printed on an HP Indigo Digital Press with glow-in-the-dark ElectroInk
Finishing: Diecut, perf, score, tip-on insert, fold and glue
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.