Gluing — Sticking With Direct Mail

Remoist glue makes many direct mail programs better. Printed pieces, which incorporate easy response mechanisms, are more effective than those without.

The bottom line is that remoist glue makes these response mechanisms easy and quick to use.

About the Author
Jack Rickard is president of Rickard Bindery, president of the Printing Industries of Illinois and Indiana, and a former president of the Binding Industries of America. Rickard Bindery specializes in discovering solutions to challenging bindery jobs. He can be reached at (800) 747-1389.