GMC Previews Integrated Marketing System

The GMC Integrated Marketing System expands the functionality of the award-winning PrintNet™ software platform to help customers build efficient workflow and documents and capitalize on variable data based marketing campaigns. “GMC recognizes the essential link between variable document production workflow and targeted marketing strategies. With the Integrated Marketing System, we help customers connect these aspects of their business for seamless execution,” said Dr. René Müller, CEO of GMC Software Technology “Portal Builder and Open Document Publisher give customers solid foundations for creating their communications infrastructure.”