GMC Previews Integrated Marketing System

From its sophisticated storefront core, GMC PortalBuilder creates a fast, easy gateway for personalized marketing communications, so users can expand services and productivity. A desktop wizard accelerates implementation and document development, and no coding is required. Existing marketing assets can be used to build a user-centric web front end. An administrative back-end manages production, ordering, scheduling, and multi-channel distribution. The modular, standards-based storefront core can link to third-party accounting systems, delivery tracking, and on-line payment processors to further integrate the production workflow into the business.