GMC Software Technology to Highlight Transpromo Campaigns

Award Winning Transpromo Campaigns

GMC will demonstrate how one print service provider produced a highly effective transpromo program for their credit card customer that included personalized marketing messages, high impact color graphics and data-driven third-party offers. In another example, the use of targeted, personalized imagery and messaging to drive repeat business as well as increase awareness the company’s co-branded credit card will also be highlighted. Both campaigns received awards in the “Technology Applications of the Year” category in 2008 and 2009 by Xplor International, a worldwide, not-for-profit professional association.