GMG Visits PRINT 13 with Noteworthy, New Color Tools

A continuing trend in package printing is the increasing complexity of jobs and the use of multi-color printing. Many jobs require different combinations of inks, substrates, screening, and other variables. One of the most difficult challenges facing a converter is accurately and reliably communicating color to the supply chain, from the brand manager to the printer. To understand colors by mixing them, every combination would require a specific test chart with the different combinations. It is costly to go to press with color fingerprint charts, making plates, and spending time testing rather than earning money on a job. GMG OpenColor resolves this complex packaging problem and provides better results, with less information. With OpenColor, users do not have to print combinations of overprints. They can print the single color patches—e.g., color control strips—and combine the color and substrate properties in the software.