Go West Young Man!

From a business perspective, theWest has been the "gold mine" for NPES members for decades as the North American Market, Western Europe and Japan have constituted over 76% of the worldwide market for print. Today, the U.S. is still the largest print market by far at over $182 billion. Japan is still #2 with Germany and other European markets still in the top ten. From a regional perspective, North America and Western Europe constitute 62% of the worldwide market, so it is clear that they are still important and deserve serious attention by all NPES members.