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So this begs the question, where do we go now? Clearly, NPES needs a presence in the BRIC markets, but to what extent and where are the new BRIC countries to come from?
The mantra going forward is "Go East Young Man!", meaning Eastern Europe (beyond Russia), the Middle East (especially the gulf states) and Southeast Asia. Unfortunately it doesn't form a clever acronym, to coin a term we could call it EEMESEA (pronounced EMC).
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