Go West Young Man!

Let's take a look at some of the countries that might be a target for NPES members' attention going forward.

South Korea

The largest of the Asian markets yet untapped by NPES is South Korea. Although technically it isn't in South East Asia, it's a sizable market with much potential for NPES members. At #19 and over $6.8 billion in print sales, it's the largest emerging market in the Asian region. The compound annual growth rate of this market from 2001 to 2006 was 11.4% making it both large and fast growing.