Going Green Brings In More ‘Greenbacks’ —Michelson

THERE IS more to be said for being an environmentally responsible printer than it’s just the right thing to do ecologically for the sake of present and future generations. When properly executed and marketed, positioning your graphic arts establishment as a green proponent can translate into increased goodwill with existing customers and prospects, a healthier workplace for employees and, consequently, the potential for more greenbacks to fill your company coffers.