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I'm slowly getting the feeling that things began to change with the fax machine in the late '80s. It got so easy for print buyers to spew out a bunch of "Requests for Quotation" on the fax machine. The feeling of relationships became just a tad less personal. Competitive intensity increased. Each day, we sensed more buyers shopping prices for their print jobs. Agree? Still, we clung to our job cost business model.
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