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Then we entered the digital communication age in the late '90s with the Internet and its World Wide Web. In late '98 we began to hear the term printing e-commerce. With a rush, it's upon us. The fax machine is now on the down slope of obsolescence. Many of us are rebellious about e-commerce. We resent those quasi-brokers out there trying to shave off a bit of our margins, while at the same time increasing the intensity of competition beyond the old-fashioned fax by some geometric order of magnitude. "Not fair," we shout. "Go away," we cry.
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- People:
- Peter Drucker
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