The Goodway Group: When You’re Good, You’re...

The Pennsylvania-based marketing division has regional offices in Dallas, Chicago, San Francisco, Atlanta and Naples, FL. According to Wolk, "Our agency is dedicated to targeted marketing and is on the vanguard of one-to-one communications—featuring print, digital, interactive, telephony and emerging media." In 2004, Goodway Group bought one of the first licenses for XMPie, a developer of cross-media dynamic publishing, to help with a direct mail campaign for General Motors. This program was sold and managed by the Pennsylvania office, and printed and mailed by the Massachusetts plant.