The Goodway Group: When You’re Good, You’re...

Industry Domination

XMPie programmers worked with Goodway to develop a program that combined data from the GM Card credit card division with offers from nearly a thousand local GM dealers to produce monthly mailers, which often exceeded 500,000 pieces—each unique to the recipient and featuring offers from the recipient's nearest dealer. At the time, this was one of the most sophisticated applications run with XMPie software. "At Goodway Group," concludes Wolk, "our mission is to dominate the industry by servicing our clients and providing the most innovative, result-oriented retail marketing on earth." PI