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Cheryl Adams
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Higher education, direct marketing, product resellers, franchisers, etc., were all prime candidates for the power of digital printing and its offshoots: variable data printing (VDP) and Web-based POD. At the heart of this technology is Web-to-Print 2.0—Goodway's customizable platform that integrates print, non-print and electronic asset management tasks with 24/7 real-time reporting and analysis. Goodway-MA recently completed a three-minute informational movie to highlight the benefits of Web-to-Print 2.0, which can be viewed at www.goodwaygroup-ma.com.
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Cheryl Adams
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