Vertis Installs New Sunday Press in PA Facility

“Our clients are executing highly personalized, sophisticated direct marketing strategies that leverage data, creative and innovative in-line print processes often on condensed timelines and with the expectation of greater ROI,” said Steve Flood, senior vice president and general manager of Vertis’ Direct Marketing division. “This new technology enables faster speed-to-market and innovative formats that engage with customers in a relevant manner and stand out from the competition, which we call hyper-personalized marketing.”