Gotta Go - Gotta See Opportunities at PRINT 13 (Commentary)

A Revolutionary Precipice

Printers can start their wide-format overview in what has been dubbed “the Inkjet Candy Store.” Although touted as featuring the hottest new wide-format technology, advance releases indicate the really disruptive, opportunistic wide-format products will be in individual booths and not in the Candy Store. The equipment in the Candy Store will nevertheless provide grounding in old wide-format technology for newbies to the wide-format market. It is a good place to start the wide-format show journey.