Gotta Go - Gotta See Opportunities at PRINT 13 (Commentary)

If as a printer you expect to do variable data printing beyond the simplest or mail merge approach, variable content preparation and the digital front end (DFE) are software-centric functions—you need to see what is available. Ask about it. The most successful variable data printers employ a combination of IT specialists and creative copywriters. Don’t let anyone tell you that complex variable imaging is as easy as ‘falling off a log.’ If you’re going to go the complex route, be sure that you know what you’re getting into.

MIS Software