Gotta Go - Gotta See Opportunities at PRINT 13 (Commentary)

In addition to digital print equipment and MIS, PRINT 13 will emphasize a wide range of software. The right software can provide a competitive edge and/or enhance profitability. However, evaluating software at a show is almost impossible—so our recommendation is to look at software that may enhance your operations—BUT don’t buy software (including MIS) at a show. Identify software that you think may be helpful and invite the supplier to do a demo in your plant centered around your operations. Then and only then consider a purchase. Benchmark your software and MIS capability and utilization against what you see at the exhibition.