GPA Adds Ultra Digital and Ultra Print 100% Recycled Brown Kraft Boards to Lineup

GPA's new Recycled Brown Kraft Board.

CHICAGO — February 29, 2016 — Packaging is the face of a brand at the retail level, and studies suggest that up to one third of consumer purchasing decisions are based on packaging.* To provide marketers and brand owners with more opportunities for creating impactful packaging with added environmental benefits, GPA announces the addition of Ultra Digital and Ultra Print 100% Recycled Brown Kraft Boards to its collection of substrates.

The organic brown appearance of these 100% Recycled Brown Kraft Boards makes a bold statement at a glance, lending a natural, healthy, rugged or vintage appearance to products. These boards meet FDA requirements for food contact packaging, making them ideal for cereal boxes, frozen food packages, and a variety of other appetizing containers. They are also popular for packaging for beauty products, candles, vitamins, hardware, electronics and automotive parts. In addition to packaging, these boards are used for applications including product tags, business cards, signage, menus, folders and more.

These boards are the cost-effective, eco-conscious alternative to virgin packaging boards. Since they are lightweight yet strong, they offer durability without added weight. They are compatible with the most popular finishing processes, including scoring, folding, gluing, embossing, debossing, diecutting, and more for maximum application versatility. They have a smooth surface that is printable on both sides, allowing customization on every square inch of the brand or message.

Whether using HP Indigo or toner digital press technology, Ultra Digital and Ultra Print 100% Recycled Brown Kraft Boards are stocked and readily available in 18- and 24-pt. calipers, in 19x13˝ and 20.5x29.5˝ sizes that will perform flawlessly on press. For upcoming packaging projects, a better board is now available with Ultra Digital and Ultra Print 100% Recycled Brown Kraft Boards.

About GPA
GPA is the premier source for specialty substrates and solutions for offset, digital, and wide-format printing. Products include coated and uncoated papers, pressure sensitive and specialty papers, synthetic films and substrates exclusively engineered for HP Indigo and other digital presses. GPA is an HP Indigo Preferred Partner and a Diamond Partner of Dscoop (Digital Solutions Cooperative). GPA is part of Fedrigoni Group, a leading international manufacturer and converter of value-added specialty papers founded in 1888.

*Statistic from The Paper Worker infographic.

Source: GPA.