GPA Debuts New Applications at a Successful Dscoop8

GPA’s integrated “Rock it Out” campaign leading up to Dscoop8 was a success. It included an initial mailing with personalized “tour” posters, an integrated pURL and a follow-up “tour gear” kit. The campaign was designed to generate excitement around Dscoop8 in Music City and create a lasting impact for customers attending the show, as well as for those who could not attend.