GRAPH EXPO 2006: Digital Printing — Short Selling Printing

IT MAY be telling that, with a few exceptions, the presses in operation around the show floor of Graph Expo and Converting Expo 2006 were of the digital variety. Offset units were conspicuous in their absence.

Digital presses largely have become part of the commercial printing mainstream, rather than being a specialty product segment or market niche. The exhibition’s Wide Format Pavilion showed ongoing interest in that segment, but adding a wide, large, superwide or grand format digital system still is seen as a way to diversify rather than being standard equipment.