GRAPH EXPO 2006: Digital Printing — Short Selling Printing

Hewlett-Packard shared results from an InfoTrends study that surveyed a sampling of digital color printing buyers and producers. Analyzing the market through the end of 2005, the research firm found color printing jobs with a run length of 500 pieces or less—whether produced digitally or via offset—had grown to 50.5 percent of the sampling’s total volume (up from the 29.6 percent finding of a similar study InfoTrends did in 2002). Color jobs with run lengths of more than 5,000 pieces declined to 20.1 percent (from 32.6 percent) of their total work.