GRAPH EXPO 2006: Digital Printing — Short Selling Printing

DI technology was also on display in the xpedx Printing Technologies booth in the form of the Ryobi 3404 DI four-color press. To address variable data applications, the company unveiled a new “pay-per-click” program for commercial and in-plant printers that enables them to add OEM-branded digital equipment (the Xerox color product line to start) to their operations for a flat per-page fee, rather than an upfront capital outlay.